CAMPAIGN CATEGORIES
Best Audience Engagement
Moon Music Lands on Roblox
Warner Music Group, Parlophone Records & Gamefam
Coldplay has captivated the world for nearly three decades, their timeless music spanning generations. Yet today, their core audience skews toward Millennials. With the release of Moon Music, their first studio album in three years, a unique opportunity emerged. The mission was clear: How could we use this moment to connect Coldplay wi...
Rising to the Occasion
Uber Advertising
Client: Pizza Hut
As the largest pizza company in the world, Pizza Hut leads the way with new exciting products that its customers love. In Summer 2024 Pizza Hut prepared to unveil its new, handcrafted range, replacing its classic dough with sourdough bases. Exclusively launching on Uber Eats, Pizza Hut partnered with Uber Advertising to maximise the ne...
The AI-Powered Personal Stylist Revolution
RAPP
Client: Ralph Lauren
The next game is served
DEPT®
Client: Just Eat x Netflix
When Just Eat and Netflix joined forces for the much-anticipated launch of Squid Game 2, it was clear this campaign would be anything but ordinary. DEPT® was the creative powerhouse behind the execution, challenged with creating a campaign that united the two brands, and fed the excitement fans had for the show’s return. And ‘The Next ...
Best Creative Use of AI
Daisy vs Scammers
VCCP
Client: Virgin Media O2
O2 launched a groundbreaking campaign to combat phone scammers, introducing Daisy, a hyper-realistic Conversational AI designed to outsmart fraudsters. With 22% of Brits facing weekly scam attempts, Daisy plays a crucial role in O2's fraud prevention efforts by keeping scammers on the line, wasting their time, and preventing them from ...
José Mourinho And Snickers Deliver Roasts To Your Mates
EssenceMediacom UK
Client: Mars
The AI Stylist That Knows You Better Than You Do
RAPP
Client: Ralph Lauren
Unseen City - Echoes of Blue
Manchester City Football Club
Client: OKX
Manchester City and OKX wanted to use their partnership to help OKX reposition themselves as a Web3 tech company, rather than being seen solely as a crypto exchange. However, Web3 hasn’t been largely adopted by City fans, so City wanted to gently familiarise them with the concepts in a native way. As user attention span on social video...
Best Integrated Campaign
Helping Zipcar prove the incremental value of OOH to secure more budget
Tug Agency
Client: Zipcar
Zipcar’s key trading period is the Summer, a season when car bookings are popular due to holidays and traveling. To amplify awareness and leverage high-activity time, we implemented an integrated media campaign across digital and offline channels, measuring performance with our proprietary Tug Tool, ‘Real Impact’. The audience is broad...
Poured with precision
Snapchat
Client: Old Mout/Heineken
Snapchat is one of the world’s foremost messaging and community platforms, boasting more than 443 million global daily active users. It provides an environment for people to express themselves and live in the moment. This inherent connectivity was the inspiration behind our partnership with Old Mout. The Heineken-owned flavoured cider ...
The next game is served
DEPT®
Client: Just Eat x Netflix
When Just Eat and Netflix joined forces for the much-anticipated launch of Squid Game 2, it was clear this campaign would be anything but ordinary. DEPT® was the creative powerhouse behind the execution, challenged with creating a campaign that united the two brands, and fed the excitement fans had for the show’s return. ‘The Next Game...
Best Location-Based or Proximity Based Marketing Campaign
A Week in Blackpool
Medialab and New Commercial Arts
Client: Alzheimer's Society
Dementia is the UK’s biggest killer—more than heart disease or any single type of cancer. To make dementia awareness unmissable, we transformed an entire town—Blackpool—into a living, immersive demonstration of dementia symptoms embedding dementia awareness directly into public spaces, familiar landmarks, and daily routines, making the...
ANPR Ad-tech, real-time location based targeting
i-media & Yahoo!
Client: IHG Holiday Inn
Over 1m data points per day are captured by ANPR (automatic number plate recognition) cameras at motorway service areas (MSAs). The data captures information that includes vehicles make, model, age, and fuel type. i-media’s new proprietary ad-tech processes, stores and analyses this data in seconds to allow clients to activate in real-...
Availability Engine 2.0
OMD UK
Client: British Gas
Each year 9M homeowners experience issues that need a quick fix – whether it’s a boiler that’s on the blink, a blocked drain, or a tripping fuse box. However, despite being a household name across the UK, British Gas’ share of the home repair market was under-delivering compared to local tradesmen who were seen as more trustworthy, rel...
Big Picture Banking: See Things Clearly
OMD UK
Client: Barclays
Big Picture banking: See Things Clearly
Driving Campaign Impact with Location + Low-Carbon Media Planning
Mobsta
Client: Heineken Inch's
LOCATION LOCATION LOCATIONAs a B Corp certified geo-contextual media partner, we believe the greatest value of our offering is in precision, increased relevance and improved impact which is, arguably, smarter and more sustainable campaign media planning as brands and agencies benefit from performance, reduced wastage and, in turn, fewe...
Sky Broadband uses its 'Common Census'
Essence Mediacom, Sky Creative and Geograph
Client: Sky UK
Sky spotted an opportunity to hero its super-easy 24/7 switching support service to attract switchers when, from September 2024, new regulations meant that all the major ISPs had to make it easier for customers to get the best deal. With limited budget to out-shout Virgin, Vodafone and BT/EE, Sky wanted to focus on the areas where it c...
Best Operational Use of AI
Advanced global content hub to transform and scale marketing effectiveness and creativity with AI
The Brandtech Group
Client: Unilever
Partnering with The Brandtech Group and its Gen AI platform, Pencil, Unilever has created a new in-house Beauty AI Studio (BAIS) to drive substantial savings and in-market impact - cementing Unilever’s leadership in AI-driven brand transformation. The strategic partnership led to the creation of the cutting-edge content hub, designed t...
AudienceGPT
Brave Bison
Marketers have long wrestled with a fundamental challenge: understanding their audience. Data is abundant, but insight is scarce. Traditional audience research methods—focus groups, surveys and third-party platforms—are slow, expensive, and out of reach. And for too long, this was just “the way things were”. Until AudienceGPT. Audience...
PPC x Infinity Conversation Analytics x Google Smart Bidding
GroupM
Client: BT Business
BT Business faced a critical challenge in its B2B sales environment: traditional PPC tracking wasn’t telling the full story. With a significant portion of sales happening over the phone, ad spend was being wasted on clicks that didn’t convert. Even where call tracking existed, it treated all calls equally—failing to differentiate betwe...
The Future of Marketing Measurement: Causal AI
Croud
Client: Equifax
In a world where data is disappearing and attribution is broken, Croud redefined what’s possible. Partnering with Equifax, we brought cutting-edge Causal AI to marketing measurement – not just reporting what happened, but revealing what truly made the difference.Traditional models couldn’t keep up with privacy shifts. So, we built a fu...
The New AI Fuel for Halfords' SEO Engine
MG OMD
Client: Halfords
The festive trading period is critical for Halfords' business as motorists prepare themselves and their vehicles for the changing season and weather conditions. As part of an extensive digital transformation agenda, Halfords targeted the sales headroom available within organic search channels – seeking improved rankings across their di...
Yahoo Blueprint: The DSP Gamechanger
Yahoo
Yahoo’s omnichannel Demand Side Platform (DSP) enables advertisers and their agencies to buy premium publisher inventory with precision and scale to reach valuable audiences. Our industry research showed that in an increasingly complex and fragmented media landscape, agencies and their partners were crying out for technological innovat...
Best Use Gaming
#ModTheVeg
PHD Germany
Client: Knorr
Historically, veggies have been the underdogs in video games — getting fewer points, weaker roles, and little love. This has fueled their negative perception. Enter Knorr’s “Mod The Veg,” a campaign that flipped the script. By creating custom Veggie Mods, Knorr transformed vegetables into epic in-game power-ups, turning them into excit...
Game On!
PHD Germany
Client: CUPRA
Padel is on fire, but in Germany? Still niche. Despite +300% court growth, Gen Z wasn’t picking up the racket — because they hadn’t seen it in their world. And that world is gaming.80% of Gen Z experience sports digitally first. 60% try a sport after seeing it in a game. Padel? Fast, competitive, team-based — just like their favorite m...
Moon Music Lands on Roblox
Warner Music Group, Parlophone Records & Gamefam
Coldplay has captivated the world for nearly three decades, their timeless music spanning generations. Yet today, their core audience skews toward Millennials. With the release of Moon Music, their first studio album in three years, a unique opportunity emerged. The mission was clear: How could we use this moment to connect Coldplay wi...
Pringles: Rising Stars
Yahoo
Client: Kellanova - Pringles
In 2024, Pringles and Yahoo launched Rising Stars, a groundbreaking gaming tournament designed to level the playing field between casual players and pros. The campaign aimed to make gaming more inclusive by giving everyday gamers a fair shot at victory, with pro players intentionally distracted by humorous pranks and challenges, voted ...
Skate and Create 2.0
Wavemaker UK
Client: Perfetti Van Melle - Chupa Chups
Over, the last two years we’ve taken this iconic brand on a transformational journey into entirely new territory. Through developing and bringing to life a long-term gaming roadmap we re-positioned the brand amongst younger audiences, placing it at the centre of fun, community and creative freedom and driving sustained sales growth. ...
Streams of (Un)Consciousness
PHD Media
Client: The British Heart Foundation
We creatively leveraged gaming technology to engage with Gen Z’ers about cardiac arrest and give them greater confidence in the lifesaving skill of CPR. The campaign achieved exceptional results - including one we didn't expect.
Best Use of AR/VR
Audible More to Imagine
DOOH.com, GroupM OOH, Wavemaker and Fold7
Client: Audible
This ground-breaking AR campaign redefined out-of-home advertising, transforming billboards into portals to fantastical worlds. Inspired by the immersive power of audiobooks, it visually transported audiences to serene underwater kingdoms and distant galaxies. With the core message, “There’s more to imagine when you listen,” the campa...
Bringing AR into Google Maps
Rock Paper Reality
Client: Google
At Google I/O 2024, Google’s Augmented Reality (AR) and Google Maps teams made a groundbreaking announcement: the integration of AR content into the native Google Maps mobile app. With an estimated 1 billion people actively using Google Maps every month, the move brings immersive content directly to mass audiences and represents a gian...
Christmas is better with Disney+, Snapchat and the Advent CalendAR
Disney+ (and Snapchat)
Disney+ offers something for everyone to watch, adding new TV series, blockbuster movies, and exclusive Originals throughout the year under its six brands: Disney, Pixar, Marvel, Star Wars, National Geographic and general entertainment brand Star. With a library of entertainment spanning everything from documentaries to critically accl...
The Globe Explorer at WEF 2025
George P. Johnson
Client: DP World
DP World Globe Explorer at WEF 2025At WEF 2025, DP World sought to shift perceptions of global trade from static locations to dynamic flows. Their challenge: making the invisible visible. Enter The Globe Explorer, an immersive brand experience that brought DP World's vast supply chain ecosystem to life using Apple’s Vision Pro.GPJ tran...
Best Use of Creative Personalisation
JD's "Family Portrait"
Goodstuff
Client: JD
Christmas is the most important period for high street retailers, and against a difficult trading year, it was vital we got it right for JD Sports. We had a creative idea that celebrated the modern connections of today’s youth, and highlighted the diversity in ‘Family’ units, not usually represented in Christmas advertising. We just ne...
Power Nap
Goodstuff
Client: OVO
When we use energy matters as The National Grid is powered by a mix of both renewable and non-renewable sources, the balance of which fluctuates throughout the day, meaning there are greener times of day to use energy. To help more people identify these times at home, we created Power Nap, a new Amazon Alexa Skill to report on the leve...
Redefining Retail Personalisation with AI-Powered Dynamic Creatives
MG OMD
Client: John Lewis
John Lewis, in collaboration with MG OMD, embarked on a ground-breaking journey to elevate creative personalisation in advertising. Leveraging OMG's ArtBot technology, they implemented a sophisticated Dynamic Creative Optimisation (DCO) strategy that adjusts creative elements based on time of day and weather conditions. The campaign fo...
The Content Shop: Automation and AI-Driven Transformation
RAPP
Client: Volkswagen
Volkswagen faced a critical challenge in 2025: revolutionising its content marketing while scaling automation to enhance efficiency, personalisation, and brand consistency. Traditional manual workflows led to slow production and inconsistencies across global markets, while competitors leveraged AI-driven personalisation and real-time o...
Walkers' winning strategy at the Euros
OMD UK
Client: PepsiCo
Walkers' winning strategy at the Euros.
Best Use of Data - Retail
Campaign takes off with programmatic DOOH in airports
VIOOH and StoreBoost
Client: Don Julio
Partnering with StoreBoost, VIOOH, Talon and PHD, Don Julio launched a programmatic digital out-of-home (prDOOH) campaign to drive brand and performance in Duty Free shops. By harnessing real-time footfall and flight activation data, dynamic prDOOH adverts ingeniously merged data with creativity to seamlessly target travellers at a cri...
Game, Set, and Match
Ogury
Client: Ralph Lauren
High Pollen, High Impact
Hearts & Science
Client: Opella and Allevia
In a category dominated by habit and price-driven switching, Allevia changed the game. Harnessing real-time pollen data and hyper-targeted creative, we intercepted hayfever sufferers at their most vulnerable moment: when symptoms struck. Our agile, data-fuelled strategy made Allevia the only logical choice. The result? Unmatched growth...
Turning Data Into the Ultimate Fashion Associate
RAPP
Client: Ralph Lauren
Best Use of Data - Public Sector/Charity
A Week in Blackpool
Medialab & New Commercial Arts
Client: Alzheimer's Society
To make dementia awareness unmissable, we intelligently and powerfully used qualitative and quantitative data to select and transform an entire town—Blackpool—into a living, immersive demonstration of dementia symptoms. We embedded dementia awareness directly into public spaces, familiar landmarks, and daily routines, making the condit...
Safeguarding the UK’s historic waterways and native wildlife
Tug Agency
Client: Canal and River Trust
Canal and River Trust is a charity protecting our heritage sites, keeping a network of over 2,000 canals and their wildlife alive. Our Summer Campaign tapped into the seasonal use of canals and rivers, leveraging it to drive key messaging. We reached audiences using Paid Social, Programmatic Display and Video, TV, and OOH and then used...
Best Use of Data - Consumer Goods
Clairol Nice & Easy
LG Ad Solutions & Digitas UK
Client: Wella
In a bold departure from its usual linear TV approach, Wella’s advertising agency, Digitas, partnered with LG Ad Solutions to embrace Connected TV’s (CTV) power and target a new audience of women aged 35+ to drive product awareness of its Nice and Easy product. Conversely, this shift represents a move for the brand towards a new and bo...
Driving success with programmatic DOOH
VIOOH, Hawk and Azerion
Client: FREENOW
For their latest campaign, FREENOW, Hawk, VIOOH, and Azerion, utilised a combination of unique API mapping technology, Dynamic Creative Optimisation (DCO) powered by Transport for London (TfL) data, and the integration of 1st party data to increase brand awareness of FREENOW’s taxi offering, driving cost-efficient scale and impactful a...
Quaker Oats
OMD UK
Client: PepsiCo
Quaker is a brand synonymous with the warming winter months, but were seeing a decline in market penetration; shoppers were reducing their purchase volumes or cutting Quaker off in favour of other options. We needed to remind consumers of Quaker’s superiority during the key winter period and highlight all the reasons they shouldn’t com...
Sky Broadband uses its Common Census
Essence Mediacom, Sky Creative and Geograph
Client: Sky UK
Sky spotted an opportunity to hero its super-easy 24/7 switching support service to attract switchers when, from September 2024, new regulations meant that all the major ISPs had to make it easier for customers to get the best deal. With limited budget to out-shout Virgin, Vodafone and BT/EE, Sky wanted to focus on the areas where it c...
Transforming likes into revenue
Charlie Oscar
Client: Tangle Teezer
Tangle Teezer is a globally recognised haircare brand, known for its innovative, award-winning hairbrush designs. It leverages influencer partnerships, digital and social media campaigns, and retail collaborations to drive brand awareness and sales. Working with Charlie Oscar, Tangle Teezer was able to build on this content strategy s...
Best Use of Data - Financial & Professional Services
From efficiency to effectiveness – The Media Impact Model
MediaSense
Client: Haleon
EXECUTIVE SUMMARY: Good media value models incorporate both efficiency and effectiveness, but Haleon had in recent years heavily favoured efficiency. This had served to drive competitive costs, but it was also becoming apparent that it was limiting their ability to use media as an investment to drive growth. In short, Haleon’s focus on...
Optimising Performance and Privacy in a Multi-Platform World
MG OMD
Client: Intuit QuickBooks
The Digital Effectiveness Modelling (DEM) project revolutionised digital attribution and marketing effectiveness for Intuit QuickBooks by implementing a privacy-first, data-driven approach. Traditional attribution models, such as Google’s Data-Driven Attribution (DDA), failed to accurately account for non-Google platforms such as Meta ...
Power Nap
Goodstuff
Client: OVO
When we use energy matters as The National Grid is powered by a mix of both renewable and non-renewable sources, the balance of which fluctuates throughout the day, meaning there are greener times of day to use energy. To help more people identify these times at home, we created Power Nap, a new Amazon Alexa Skill to report on the leve...
The Future of Marketing Measurement: Causal AI
Croud
Client: Equifax
In a world where data is disappearing and attribution is broken, Croud redefined what’s possible. Partnering with Equifax, we brought cutting-edge Causal AI to marketing measurement – not just reporting what happened, but revealing what truly made the difference.Traditional models couldn’t keep up with privacy shifts. So, we built a fu...
Videocites' Solutions for Maximizing Revenue and Reach on Social Media
Videocites
Since the rise of social media, measuring the true impact of published content has remained a critical blind spot. Today, brands see only a fraction of their actual reach, as existing solutions are fragmented and incomplete—capturing just 20% of the full picture. These tools focus solely on owned channels, missing the vast ripple effec...
Best Use of Experiential Tech
JD's "Family Portrait"
Goodstuff
Client: JD
Christmas is the most important period for high street retailers, and against a difficult trading year, it was vital we got it right for JD Sports. We had a creative idea that celebrated the modern connections of today’s youth, and highlighted the diversity in ‘Family’ units, not usually represented in Christmas advertising. We just ne...
Looking ahead has never looked so good
Union Direct
Client: Scottish Widows
Last year, we harnessed the latest AI age-guessing tech to create an interactive online Pension Mirror that scans your face, guesses your age, shows the average pension savings for people your age and invites you to see how you compare. But as a nation of apathetic non-savers, we still had a job to do to target busy people and engage w...
Moncler City of Genius Digital Experience
R/GA EMEA
Client: Moncler
Moncler Genius is a series of collaborations that bring together icons from fashion, art, cinema, and music to create extraordinary collections.At its core is a simple yet profound question posed to each collaborator: How do you live genius? This idea is inspired by a 1960s study on genius, where experts tested creativity in young chil...
The Supply Chain Run at WEF 2025
George P. Johnson
Client: DP World
The Supply Chain Run at WEF 2025At Davos 2025, DP World needed to engage time-poor executives in global trade. Instead of another meeting space, they created The Supply Chain Run, a playful, interactive installation that made logistics tangible.Using an NFC-enabled marble run, visitors activated a journey through DP World’s supply chai...
Trevor’s Dreamworld
T&Pm
Client: Argos
It’s the most wonderful time of the year…but finding thoughtful, personal gifts for loved ones isn’t always easy. And many shoppers don't realise Argos have a range of premium products that could make the perfect present!So we created Trevor’s Dreamworld: a world-first AI-powered brand experience that transformed Trevor the Dinosaur, A...
Best Use of Innovation
Clearpay Back-to-School
Goodstuff
Client: Clearpay
As brands face increasing pressure to maximise campaign efficiency, the need for innovation around driving transparency in programmatic advertising has never been more urgent. With lower budgets than competitors and multiple retail partners relying on impact, Clearpay needed a smarter approach to media investment. To achieve this, Good...
Daisy vs Scammers
VCCP
Client: Virgin Media O2
O2 launched a groundbreaking campaign to combat phone scammers, introducing Daisy, a hyper-realistic Conversational AI designed to outsmart fraudsters. With 22% of Brits facing weekly scam attempts, Daisy plays a crucial role in O2's fraud prevention efforts by keeping scammers on the line, wasting their time, and preventing them from ...
Ethical Optimiser: Excellence in a sustainable media strategy
Mediahub
Mediahub set out to align our digital advertising strategy with the same ethical and sustainable principles that guide our global initiatives. Recognising the environmental and social challenges linked to digital media, the aim was to transform media spend to reflect our charitable values. This required a strategic approach to reach au...
Fabric of the Community
Brothers and Sisters
Client: Grenfell Athletic FC
We did something with Grenfell Athletic FC that Nike and Kitlocker tell us has never been done before.We gathered 30 pieces of fabric from the Grenfell community, each holding special emotional significance after the tragic fire. One resident Nick donated the shirt he was wearing when he escaped the tragedy—the night his wife passed aw...
FT Money Machine
WongDoody
Client: Financial Times
Why build an immersive digital version of a 75-year-old hydraulic computer? Love and knowledge. The original is a triumph of analogue technology, constructed when computing was in its infancy by Bill Phillips. With only 14 machines ever built, and just three still operational, it’s an obvious candidate for digital preservation. In an...
Pinch & Zoom: Immersive Ad Experience
Teads
Client: Nissan
Nissan partnered with Teads to create a high-impact creative experience, drive awareness and engagement through interactive, immersive experiences, and surpass industry benchmarks for attention and viewability. The campaign invited consumers to explore an endless sequence of dynamic landscapes, engaging with Nissan’s electrifying world...
Best Use of Insight
A Global Industry First Eye-Tracking Retail Solution
Co-Op Media Network and Lumen Research
As the UK’s first retail media network in the convenience sector, Co-op Media Network gives brands the opportunity to leverage the extensive scale of Co-op’s nationwide estate of frequently-visited stores, providing media placements in front of their 16m+ unique weekly shopper transactions. While the sales impact is easy to demonstrate...
From efficiency to effectiveness – The Media Impact Model
MediaSense
Client: Haleon
EXECUTIVE SUMMARY: Good media value models incorporate both efficiency and effectiveness, but Haleon had in recent years heavily favoured efficiency. This had served to drive competitive costs, but it was also becoming apparent that it was limiting their ability to use media as an investment to drive growth. In short, Haleon’s focus on...
Leveraging AR to Drive Attention
Snapchat and Lumen Research
If attention is the oxygen that fuels the entire advertising ecosystem, then it needs to sit front and centre. Snapchat understands this and how using brand budgets effectively is key - after all the best ad in the world is completely useless if nobody is paying attention to it. To deliver better guidance for advertisers, they teamed u...
Safeguarding the UK’s historic waterways and native wildlife
Tug Agency
Client: Canal and River Trust
Canal and River Trust is a charity protecting our heritage sites, keeping a network of over 2,000 canals and their wildlife alive. Our Summer Campaign tapped into the seasonal use of canals and rivers, leveraging it to drive key messaging. We reached audiences using Paid Social, Programmatic Display and Video, TV, and OOH and then used...
Samsung Galaxy Compare
iSiteTV
Client: Samsung
Samsung’s challenge was that smartphone customers were taking longer to upgrade than previously seen, and insights showed a strong correlation between length of device ownership and declining customer satisfaction. The question was “What do smartphone customers need to see to convince them to upgrade their phone sooner?” Customer insig...
The Power of Insight: Transforming Content into a Revenue Engine
Turtl
Client: Kantar Worldpanel
Content is a powerful driver of business growth - but only if it engages the right audience and delivers actionable insights. Kantar Worldpanel, a global leader in consumer insights, faced a challenge: their content was valuable but lacked the engagement, analytics, and attribution needed to drive revenue effectively. That’s where Turt...
Best Use of Paid Social
Accelerating Results with AI: Retail Ads Just Got Smarter at John Lewis
MG OMD
Client: John Lewis
In 2024, MGOMD redefined innovation in performance marketing through the pioneering use of AI-powered Advantage+ Shopping Campaigns (A+SC) and exclusive access to Beta products for profit optimisation for John Lewis Partnership. Faced with intense competition and rising trade pressures, we were asked to achieve more with less investmen...
EE + Galaxy AI: Business Unleashed
GroupM
Client: EE Business
EE Business faced a significant challenge in breaking into the B2B market, where it was traditionally seen as a consumer brand. Competitors had well-established relationships with small business owners, and conventional advertising methods weren’t making an impact. Recognising that small business owners were increasingly turning to Tik...
From Styling to Storytelling
Wavemaker UK
Client: Remington One
This is the story of how we pumped up the volume for Remington, taking them to number one in the hairstyling category through breaking down gender stereotypes. It’s also the story of how we used unheard voices to challenge the conventional portrayal of beauty. The hairstyling world promotes cookie-cutter ideals like the Goddess or the ...
Skoda Octavia: Creating the Reddit Edit
PHD UK
Client: Skoda
Partnering with Reddit, we tapped into the UK’s biggest online car community and leveraged their enthusiasm for the Skoda Octavia to drive massive consumer interest.
Best Use of Programmatic Media
A touch of fun
Wavemaker UK
Client: Danone - Volvic
In 2024, Volvic faced a challenge: despite holding the title of the UK’s number one flavoured water brand, their market share was slipping. Consumer research revealed that Volvic Touch of Fruit (TOF) was losing distinctiveness and favourability, while new competitors with big personalities and big-name endorsements were stealing the s...
ANPR Ad-tech, increasing programmatic DOOH effectiveness
i-media & Yahoo!
Client: IHG - Holiday Inn
Over 1m data points per day are captured by ANPR (automatic number plate recognition) cameras at motorway service areas (MSAs). The data captures information that includes vehicles make, model, age, and fuel type. i-media’s new proprietary ad-tech processes, stores and analyses this data in seconds to allow clients to activate in real-...
Ethical Optimiser: Excellence in a sustainable media strategy
Mediahub, supported by Yahoo and The GoodNet
Client: Charity X
Mediahub set out to align our digital advertising strategy with the same ethical and sustainable principles that guide our global initiatives. Recognising the environmental and social challenges linked to digital media, the aim was to transform media spend to reflect our charitable values. This required a strategic approach to reach au...
Moments Made Memorable
MiQ
Client: Center Parcs and iProspect
With high spend in linear TV, Center Parcs wanted to ensure they were maximising their reach outside of that, by reaching new audiences through YouTube and CTV channels. Center Parcs teamed up with MiQ to ensure maximum reach and CTR across YouTube and CTV by targeting high-impact formats and applying strategic geographic targeting. Wi...
NIVEA UV Targeting
Talon & OMD UK
Client: NIVEA (Beiersdorf)
One of the leading brands in skincare, you will find NIVEA in almost every household. For over 130 years, this legacy brand has been loved by consumers all over the world. Summer is a key moment for NIVEA, who offers an extensive sun protection range. However, in a market that is cluttered with competitor brands, NIVEA heavily relied ...
Best Use of Tech in Out-of-Home
A touch of fun
Wavemaker UK
Client: Danone - Volvic
In 2024, Volvic faced a challenge: despite holding the title of the UK’s number one flavoured water brand, their market share was slipping. Consumer research revealed that Volvic Touch of Fruit (TOF) was losing distinctiveness and favourability, while new competitors with big personalities and big-name endorsements were stealing the s...
ANPR Ad-tech, increasing programmatic DOOH effectiveness
i-media & Yahoo!
Client: IHG Holiday Inn
Over 1m data points per day are captured by ANPR (automatic number plate recognition) cameras at motorway service areas (MSAs). The data captures information that includes vehicles make, model, age, and fuel type. i-media’s new proprietary ad-tech processes, stores and analyses this data in seconds to allow clients to activate in real-...
Audible More to Imagine
DOOH.com, GroupM OOH, Wavemaker and Fold7
Client: Audible
This ground-breaking AR campaign redefined out-of-home advertising, transforming billboards into portals to fantastical worlds. Inspired by the immersive power of audiobooks, it visually transported audiences to serene underwater kingdoms and distant galaxies. With the core message, “There’s more to imagine when you listen,” the campai...
High Pollen, High Impact
Talon, Hearts & Science
Client: Allevia (Opella)
In a category dominated by habit and price-driven switching, Allevia changed the game. Harnessing real-time pollen data and hyper-targeted creative in Out of Home, we intercepted hayfever sufferers at their most vulnerable moment: when symptoms struck. Our brand new agile, data-fuelled strategy made Allevia the only logical choice. Th...
Let the Games Begin
Wavemaker UK
Client: Eurostar
In 2024, Eurostar faced a critical challenge: declining spontaneous awareness, consideration, and purchase intent in the UK. With marketing budgets cut and competitors ramping up spend, travellers were increasingly defaulting to flying to Europe. As the official travel partner of Team GB and ParalympicsGB, Paris 2024 presented a once-i...
Smart Planning. Smarter Results: How Flagstone flew with Skyrise
Skyrise
Client: Flagstone
Fintech Flagstone launched to revolutionise the cash deposit marketplace. They commissioned a campaign that gave a familiar face in a world full of ones and zeros. Skyrise designed a DOOH-led performance campaign which acted like a brand campaign, conquering traditional financial behemoth budgets. Analysing first party insight and ...
Tombola hits the jackpot with first programmatic DOOH campaign
VIOOH and Hawk
Client: Tombola
Partnering with HAWK, VIOOH, EssenceMediacom and Captify, Tombola launched their first programmatic digital out-of-home (prDOOH) campaign to deliver a new and innovative way to reach their target audience. The campaign drove an impressive 38% increase in brand searches, in postcodes exposed to the activity, and an overall 16% increase ...
Tech as Part of a Campaign
An Undiluted ID-Free Targetting Solution
Nano Interactive
Client: Heineken
The ability to measure performance using technology that understands the intent of users, the meaning of the campaign, and the overall contextual environment in a brand-safe, privacy-first manner is critical for advertisers looking to futureproof against signal loss – beginning with - but not limited to cookies. So, when Heineken wante...
BBC Virtual Newsroom
BBC World Service
The BBC's Virtual Newsroom project addresses the challenge of declining trust in news in India.The BBC News mission of clarity, courage, fairness, respect, and transparency is central to its commitment to earning audience trust. The Trust is Earned campaign in India highlights BBC News’ rigorous journalistic standards: reporting fearle...
Clearpay Back-to-School
Goodstuff
Client: Clearpay
As brands face increasing pressure to maximise campaign efficiency, the need for better technology to drive transparency in programmatic advertising has never been more urgent. With lower budgets than competitors and multiple retail partners relying on impact, Clearpay needed a smarter approach to media investment. To achieve this, Goo...
Moon Music Lands on Roblox
Warner Music Group, Parlophone Records & Gamefam
Coldplay has captivated the world for nearly three decades, their timeless music spanning generations. Yet today, their core audience skews toward Millennials. With the release of Moon Music, their first studio album in three years, a unique opportunity emerged. The mission was clear: How could we use this moment to connect Coldplay wi...
Tech for Good
Daisy vs Scammers
VCCP
Client: Virgin Media O2
O2 launched a groundbreaking campaign to combat phone scammers, introducing Daisy, a hyper-realistic Conversational AI designed to outsmart fraudsters. With 22% of Brits facing weekly scam attempts, Daisy plays a crucial role in O2's fraud prevention efforts by keeping scammers on the line, wasting their time, and preventing them from ...
Fabric of the Community
Brothers & Sisters
Client: Grenfell Athletic FC
We set out to provide the traumatised Grenfell community with a platform to share their most personal stories, raise funds for Grenfell Athletic FC, a community football club that supports them, and attract commercial partners.We did something with Grenfell Athletic FC that Nike and Kitlocker tell us has never been done before.We colle...
Power Nap
Goodstuff
Client: OVO
When we use energy matters as The National Grid is powered by a mix of both renewable and non-renewable sources, the balance of which fluctuates throughout the day, meaning there are greener times of day to use energy. To help more people identify these times at home, we created Power Nap, a new Amazon Alexa Skill to report on the leve...
RNIB Eyeware – Seeing the World Differently
Zappar
Client: RNIB
Imagine struggling to read a train timetable, order a coffee, or recognize a friend’s face—not just once, but every single day. For over two million people in the UK with sight loss, these challenges are a constant reality. Yet, for many without lived experience, sight loss remains an abstract concept.RNIB Eyeware changes that.A collab...
Sober vs Drink Driving
AnalogFolk Group
Client: Diageo
Diageo’s Spirit of Progress (Positive Drinking) initiative aims to reach 5 million people globally by 2030, changing attitudes toward drink-driving through innovative engagement. Recognising that traditional fear-based messaging often fails to resonate, Diageo and AnalogFolk Group developed a fresh approach that uses interactive experi...
Unsilence the Crowd
VML UK
Client: Sela
Sela, the Royal National Institute for Deaf People (RNID), and Newcastle United joined forces for "Unsilence The Crowd" — a revolutionary campaign making football more accessible for deaf fans. This world-first, integrated haptic technology into NUFC shirts, translating the live stadium atmosphere into real-time touch vibrations. De...
PEOPLE, AGENCIES AND TEAMS
Start Up of the Year
To be announced at the ceremony
Tech Leader of the Year
Jack Smyth
Jellyfish
Jack Smyth, Chief Solutions Officer for AI, Planning and Insights at Jellyfish is a pioneering force in AI-driven marketing. Leading a global team of strategists, researchers, and engineers, Jack has spearheaded innovative AI solutions that are reshaping how brands interact with technology. His leadership ensures Jellyfish and its arra...
Jessica Vo
RAPP
Jessica is a young, diverse woman in a male-dominated field, dedicated to merging technology with creativity to drive innovation.To revolutionise content creation, she launched The Content Shop, a digital platform integrating AI, machine learning, and industry-leading tools. This has cut production time by 50%, reduced costs by 45%, an...
Tanwa Edu
Lumen Research
For a long time the ad-tech world was championed by the same faces, all speaking from a similar starting point, but when Tanwa took on the challenge to step into this space she wanted to broaden the pool, change the language and move the conversation away from being product led to focusing on how technology can change the way that we w...
Tech Team of the Year
ATOM
Any agency team would be delighted with an ROI of 6 on a campaign. Now imagine a team that regularly delivers double that figure. A team that saved over 75,000 hours for the agency in just one year and generated over £150k of productivity savings delivered directly to our clients. A team unlike anything else in the industry. A standalo...
Integral Ad Science Product team
The IAS product team is innovating brand safety and suitability on social platforms in the advertising industry with the development of cutting-edge, AI-powered, Multimedia Technology. This innovation, which powers Total Media Quality measurement and Social Optimisation, is now deployed across all leading social and video platforms. Th...
Jaywing's Accelerator Lab
Jaywing’s Accelerator Lab team, unveiled in November 2024, are the heart of our AI-driven marketing innovation. Though formally unveiled in 2024, the Lab has been in development for several years, continuously advancing and perfecting AI technology to address real-world marketing challenges. Our expert team of data scientists, AI speci...
Lumen Research
Lumen Research is an attention-technology company who are changing the industry, and we're changing it for everyone. Our market-leading proprietary eye-tracking technology measures real-life onscreen attention. The software records what was viewable and was actually viewed. After all, 70% of ads are viewable but not viewed. This data f...
Nano Interactive
Nano Interactive accesses more than 4.9bn signals every day to position ourselves as pioneers in the intent targeting space. One of the first players to adopt a cookieless and ID-free approach, our entire tech is proprietary, merging the latest AI advancements alongside the fundamentally important human touch. In the last year our mark...
INTERNATIONAL CATEGORIES
Best Use of AI
100% Gen AI campaign
Brandtech's Pencil
Client: Lancel
Luxury French brand Lancel collaborated with Brandtech to use its Gen AI marketing platform, Pencil, to create a global campaign for its new luggage collection. Uniquely, rather than trying to edit the AI to make it realistic, Lancel chose to lean into the surrealist, other-worldly aspect of AI. They wanted to make sure the core DNA of...
Search Term Analysis
Kenshoo Skai
Client: OMD and Philips
OMD leveraged Kenshoo Skai's AI-powered Search Term Analysis tool to eliminate €67k in wasted spend for Philips in EMEA.
Technology Trends 2025: Riding the Wave of Digital Breakthroughs
Kuubi Oy and Netprofile Finland Oy
Client: DNA Oyj / DNA Business
We designed the Technology Trends Report 2025 for DNA, one of Finland’s largest telecom operators, highlighting 12 emerging tech trends. Partnering with Netprofile, we used AI extensively in planning and execution to create a visually striking, adaptable campaign material that blends technological innovation with human elements. By int...
What’s Your Cocktail Smart AI-Powered Ad
Keenfolks
Client: Diageo
Diageo, in partnership with Keenfolks, revolutionized beverage personalization through "What's Your Cocktail" (WYC), an AI-powered campaign transforming how consumers discover and engage with cocktail experiences across the US and UK markets. The initiative addresses growing consumer demand for personalized beverage recommendations whi...
Best Use of Data
Carbon Cakes
R/GA Japan
Client: Fujitsu
To raise awareness about Fujitsu’s Digital Twin™︎ Technology for clean air, we wanted to make pollution data more visible and emotional, by delivering it in an unexpected way.In a unique collaboration that blends technology with culinary art, we created Carbon Cakes: a collection of cakes made with the same amount of pollution we breat...
Creating a new way to measure cross channel ad effectiveness based on attention, rather than impressions
GroupM
Client: OneCall
The digital advertising industry is at a crossroads—consumer attention is declining, while media fragmentation is increasing. Advertisers struggle to measure true impact, as metrics like CPM fail to reflect the real value of an ad. OneCall, a leading telecom brand in Norway, faced the challenge of making a reduced media budget work har...
Maestro, Equativ’s Curation Platform, Scales Alternative IDs
Equativ
Client: GroupM, Dr. Oetker and Utiq
Clients navigating the complexities of programmatic advertising face persistent challenges, including high costs, lack of transparency, low performance, and compliance risks. The future of programmatic lies in curation and programmatic deals, offering users better audience targeting, data activation, and direct inventory access, improv...
Redefining Data-Driven Growth
Hightouch
Client: WeightWatchers
Hightouch is the leading Composable CDP that empowers companies to activate their data warehouse to power personalized marketing and business operations. WeightWatchers, a global leader in weight management since 1963, partnered with Hightouch and Snowflake to modernize its data and advertising stack, driving significant improvements i...
Turning Dormant Customers to Active Buyers
MRM
Client: General Motors, MEO
Our leading automotive client needed a smarter, data-backed approach to retain customers, identify brand advocates, and drive higher conversions. The goal? Pinpoint the right audience, deliver the right message, and maximize ROI. All with one solution: Make your data work for you, quite literally.
What's Your Cocktail: Data-Driven Smart Ad Integration
Keenfolks
Client: Diageo
Keenfolks and Diageo revolutionized digital advertising in the beverage industry by developing a smart ad module that leveraged Diageo's FlavorPrint technology to deliver personalized cocktail recommendations at scale. The "What's Your Cocktail" (WYC) initiative transformed how consumers discover cocktails by connecting their recipe br...
International winners and highly commended to be announced editorially only