The Power of Insight: Transforming Content into a Revenue Engine

Client: Kantar Worldpanel

Content is a powerful driver of business growth - but only if it engages the right audience and delivers actionable insights. Kantar Worldpanel, a global leader in consumer insights, faced a challenge: their content was valuable but lacked the engagement, analytics, and attribution needed to drive revenue effectively. That’s where Turtl came in.

Turtl, the world’s first Revenue Content Platform, revolutionised Kantar Worldpanel’s approach to content. By leveraging Turtl’s psychology-led interactive documents and granular analytics, Kantar Worldpanel unlocked the full potential of their content strategy. They moved beyond static formats to create engaging, high-performing digital reports that not only captivated audiences but also provided real-time intent data.

The results were game-changing: Kantar Worldpanel’s marketing-led revenue soared by 550%, sales opportunities tripled, and conversion rates skyrocketed by 250%. Their flagship report readership increased 20x, generating thousands of high-value leads - all without paid advertising.

With Turtl, Kantar Worldpanel transformed content from a passive asset into a revenue-driving powerhouse. They could now track individual reader interactions, prioritise hot leads and optimise marketing spend based on data-driven insights. The success of this partnership exemplifies the power of using deep content intelligence to fuel business growth.

For its ability to combine behavioral science with cutting-edge analytics, delivering measurable revenue impact, Turtl and Kantar Worldpanel’s collaboration is a standout example of Best Use of Insight.