Ethical Optimiser: Excellence in a sustainable media strategy

Mediahub set out to align our digital advertising strategy with the same ethical and sustainable principles that guide our global initiatives. Recognising the environmental and social challenges linked to digital media, the aim was to transform media spend to reflect our charitable values. This required a strategic approach to reach audiences in credible environments that resonate with their commitment to ESG principles.

Partnering with The GoodNet and Yahoo, Mediahub utilised the ESG Media Index (EMI) to measure sustainability and DE&I factors across media placements, enhancing audience engagement while reducing emissions.