Carbon Cakes

Client: Fujitsu

To raise awareness about Fujitsu’s Digital Twin™︎ Technology for clean air, we wanted to make pollution data more visible and emotional, by delivering it in an unexpected way.

In a unique collaboration that blends technology with culinary art, we created Carbon Cakes: a collection of cakes made with the same amount of pollution we breathe in every day.

Each Carbon Cake reflects levels of CO2 and PM2.5 that are gathered from environmental data via Fujitsu’s Digital Twin™︎ simulations, showcasing the balance between environmental, social, and economic factors. These black, dirty, misshapen cakes, filled with pollutants, helped people visualize the tangible amount of pollution that surrounds us, stimulating real conversations around CO2 and PM2.5 reduction - with the ultimate aim to drive debate around finding solutions for change.