What’s Your Cocktail Smart AI-Powered Ad

Client: Diageo

Diageo, in partnership with Keenfolks, revolutionized beverage personalization through "What's Your Cocktail" (WYC), an AI-powered campaign transforming how consumers discover and engage with cocktail experiences across the US and UK markets. The initiative addresses growing consumer demand for personalized beverage recommendations while connecting with loved ones during special moments.

At the heart of WYC is FlavorPrint AI, Diageo's proprietary technology that surpasses traditional recommendation systems. This sophisticated AI algorithm is specifically trained on complex flavour profiles and food-cocktail pairings, delivering highly personalized suggestions based on individual preferences and contextual factors.

The platform's innovative smart ad module integrates seamlessly with major content partners like Simply Recipes, Allrecipes, and BBC Good Foods, creating an engaging omnichannel experience. The AI continuously refines its recommendations by analyzing user interactions with food recipes and cocktail preferences, driving engagement and sales.

The implementation has delivered exceptional results: -64 million ad impressions -51 million consumers profiled -click-through rate 4X above industry standards

Significant improvements in recommendation accuracy and user engagement. Beyond metrics, WYC has provided valuable insights for product development and marketing strategies while enhancing consumer discovery and retention through personalized recommendations. This successful integration of AI technology demonstrates Diageo's innovation leadership in the beverage industry, setting new standards for personalization and consumer engagement.