Pinch & Zoom: Immersive Ad Experience

Client: Nissan

Nissan partnered with Teads to create a high-impact creative experience, drive awareness and engagement through interactive, immersive experiences, and surpass industry benchmarks for attention and viewability.

The campaign invited consumers to explore an endless sequence of dynamic landscapes, engaging with Nissan’s electrifying world through intuitive gestures—pinch-to-zoom on mobile and cursor clicks on desktop.

The campaign's overall Viewability reached 78.73%, surpassing Teads’ benchmark range of 60-63%. With an average Dwell Time of 2.42 seconds and a View Rate of 73.27%, surpassing the benchmarks of 50%-65%, the campaign demonstrated excellent user engagement.

But the real impact was on brand perception. The creatives drove brand favourability (+14%) and spontaneous ad awareness (+159%), while prolonged attention has driven improvements in lower funnel metrics such as purchase intent as well.

When shown the ad in isolation, the ad evoked a high level of recall with over 4 in 5 respondents remembered the Nissan brand, regardless of the format. Moreover, Teads delivered 3.6M additional impressions and 292 additional clicks free of charge, extending Nissan’s exposure even further.