Audible More to Imagine

Client: Audible

This ground-breaking AR campaign redefined out-of-home advertising, transforming billboards into portals to fantastical worlds. Inspired by the immersive power of audiobooks, it visually transported audiences to serene underwater kingdoms and distant galaxies.

With the core message, “There’s more to imagine when you listen,” the campaign brought whimsical landscapes to life across major locations like Times Square and Washington DC’s National Harbor. Running across the US, Canada, and the UK, it captivated over 60 million viewers, setting a new standard for mass-experience AR advertising.