Jack Smyth

Jack Smyth, Chief Solutions Officer for AI, Planning and Insights at Jellyfish is a pioneering force in AI-driven marketing. Leading a global team of strategists, researchers, and engineers, Jack has spearheaded innovative AI solutions that are reshaping how brands interact with technology. His leadership ensures Jellyfish and its array of world-leading clients effectively engage with every layer in the modern marketing stack.

In 2024, Jack led the development of the Share of Model Platform™, a first-of-its-kind tool that provides brands with a single-view interface to analyse how different Large Language Models (LLMs) perceive their brands, products and services. This platform enables marketers to identify whether or not brands are optimising their digital presence enough to prompt coveted recommendations from GenAI models such as ChatGPT, Google’s Gemini and Meta’s Llama when people tap into them for guidance.

Jack also pioneered the industry's first social agents product, Jellyfish Social Agents™, which nearly halves the time from client brief to content boost. These autonomous agents revolutionise social media marketing by researching, analysing, and recommending social optimisations in minutes. Powered by Gemini’s multimodal capabilities, they analyse text, image, video and audio content to deliver actionable insights into new creators, communities, and competitors.

A globally recognised tech leader, Jack has shared his expertise at leading industry events worldwide such as DMEXCO and the ANA. His groundbreaking contributions, along with the great work he has produced for leading brands position him as an outstanding candidate for the Campaign Tech’s - Tech Leader of the Year award.