Christmas is better with Disney+, Snapchat and the Advent CalendAR

Disney+ offers something for everyone to watch, adding new TV series, blockbuster movies, and exclusive Originals throughout the year under its six brands: Disney, Pixar, Marvel, Star Wars, National Geographic and general entertainment brand Star. With a library of entertainment spanning everything from documentaries to critically acclaimed drama, and comedy to classic animation. As of latest earnings, February 2025, Disney+ reached 125 million subscribers globally. Already possessing a strong following amongst younger audiences, we wanted to drive awareness of the hit drama shows and grown-up content that adult streamers can enjoy all year round.

We collaborated with Snapchat to drive awareness for the drama shows and grown-up content that older consumers can enjoy all year round. The world’s foremost messaging and community platform, the fact that over half of Snapchat’s UK user base is aged 25 and over made it the perfect platform, coupled with its technical mastery, made it the perfect partner. ‘The Countdown to Christmas CalendAR’ was the first-of-its-kind activation globally, leveraging Snapchat’s innovative First Lens Unlimited feature to deliver an AR Christmas countdown over seven consecutive days. Each day the CalendAR showcased different flagship titles from our Disney+ UK content catalogue, collectively showing how we can serve a diverse array of content preferences across Christmas classics, the latest blockbuster films and award winning drama.