Campaign takes off with programmatic DOOH in airports

Client: Don Julio

Partnering with StoreBoost, VIOOH, Talon and PHD, Don Julio launched a programmatic digital out-of-home (prDOOH) campaign to drive brand and performance in Duty Free shops. By harnessing real-time footfall and flight activation data, dynamic prDOOH adverts ingeniously merged data with creativity to seamlessly target travellers at a critical moment before departure to drive top-of-funnel awareness and conversion in Duty Free shops. Crucial sales insights showed that while there were more flights to tequila buying locations at lunchtime it was the early flights that had the most volume opportunity for buyers.

Maximum impact was achieved, resulting in a staggering combined 486.6% sales increase across both targeted airports and a footfall uplift of 29.6%. This campaign isn’t just a success - it’s a pioneering example of how a data-driven programmatic DOOH campaign can drive tangible commercial metrics to any brands carrying out airport campaigns.