Skate and Create 2.0

Client: Perfetti Van Melle - Chupa Chups

Over, the last two years we’ve taken this iconic brand on a transformational journey into entirely new territory. Through developing and bringing to life a long-term gaming roadmap we re-positioned the brand amongst younger audiences, placing it at the centre of fun, community and creative freedom and driving sustained sales growth.   ​

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In 2023 we launched Chupa Chups’ Roblox game, Skate & Create where it smashed benchmarks for branded experiences on the platform. ​ ​

For year 2 we didn’t want to rest on our laurels, simply re-running the successful activity. So, in 2024 we upgraded the game and drove community even further by inspiring the gaming community to create their own content, sharing the love for Chupa Chups further. ​ ​

Once more, it smashed all the benchmarks. ​

The game has been translated into Spanish and Polish, launched and promoted in Poland, Mexico, Spain and USA. Far from a one-off our vision for Chupa Chups is delivering long-term and multi-market growth for the brand.