NIVEA UV Targeting

Client: NIVEA (Beiersdorf)

One of the leading brands in skincare, you will find NIVEA in almost every household. For over 130 years, this legacy brand has been loved by consumers all over the world. Summer is a key moment for NIVEA, who offers an extensive sun protection range.

However, in a market that is cluttered with competitor brands, NIVEA heavily relied on the agile and smart nature of programmatic OOH to achieve cut through by activating at the right time and moment.

As a result, the brand outperformed competitors and saw increased relevancy, preference and purchase intent amongst its key audience. Programmatic OOH executed brilliantly!