Tanwa Edu

For a long time the ad-tech world was championed by the same faces, all speaking from a similar starting point, but when Tanwa took on the challenge to step into this space she wanted to broaden the pool, change the language and move the conversation away from being product led to focusing on how technology can change the way that we work. Her goal was to simplify technology to make it more accessible, useful and meaningful.

Taking her experience as Head of Media at Chanel and a decade spent in the agency world Tanwa took the bold leap to join Lumen Research in its infancy as the first woman on the board. Now promoted to CSO she juggles agencies, media owners and brands making sure that everyone has their feet at the table and a clear voice. Tanwa has led the narrative at Lumen moving the company from a small start-up to an established fast growth business and has been instrumental in influencing +30% yoy revenue growth with 20 new businesses coming on board in 2024. Combining strong leadership with a bold, brave and agile approach to balancing commercial acumen with the required empathy to build passionate, diverse and inclusive teams Tanwa is a remarkable talent with a strong voice that fiercely advocates for others.

Her father once told her ‘You’ll have to work twice as hard to get through the door”. Tanwa has not only opened the door, she has swung it wide open for all those who follow.