Clearpay Back-to-School

Client: Clearpay

As brands face increasing pressure to maximise campaign efficiency, the need for better technology to drive transparency in programmatic advertising has never been more urgent. With lower budgets than competitors and multiple retail partners relying on impact, Clearpay needed a smarter approach to media investment.

To achieve this, Goodstuff leveraged PIQ—an industry-first inventory intelligence technology—to test the impact of media quality on campaign outcomes. Identical creatives were delivered across both high- and low-quality environments, proving that while vanity metrics like CTR and viewability remained unchanged, high-quality inventory significantly increased brand consideration.

The results challenge long-held industry assumptions: media quality isn’t just a best practice—it’s an outcomes driver. By prioritising premium environments, Clearpay achieved a 5.83% uplift in brand consideration, 4.8x higher than industry benchmark (Cint). In a landscape plagued by ad waste, this campaign redefines programmatic efficiency and sets a new standard for success.