Samsung Galaxy Compare

Client: Samsung

Samsung’s challenge was that smartphone customers were taking longer to upgrade than previously seen, and insights showed a strong correlation between length of device ownership and declining customer satisfaction. The question was “What do smartphone customers need to see to convince them to upgrade their phone sooner?”

Customer insights paved the way for this exciting project - initially indicating that camera performance ranked second only to battery life when customers were considering a new phone. Additionally, results from CRM and video tests indicated a proven appetite for comparison content. It was clear there was a real opportunity here to satisfy the needs of upgraders with personalised comparison content. Galaxy Compare was the obvious solution.

Upgrading any tech product can be daunting, especially when it comes to smartphones where tech is evolving faster than we can sometimes imagine. Galaxy Compare puts the power of comparison into the hands of Galaxy smartphone owners by showing the differences between the phone in their pocket and the phone they are thinking of buying.

Galaxy Compare impressively provides personalised content on a large scale – with Samsung’s 11 latest devices each compared to over 45 legacy phones. We’ve created content to cover 490+ unique device comparisons that shows smartphone upgraders exactly what they need to see to take the leap and upgrade now. And it’s not over yet - with every new Samsung smartphone launch we have a new upgrade base to target with this cutting-edge tailored experience.