AudienceGPT

Marketers have long wrestled with a fundamental challenge: understanding their audience. Data is abundant, but insight is scarce. Traditional audience research methods—focus groups, surveys and third-party platforms—are slow, expensive, and out of reach. And for too long, this was just “the way things were”.

Until AudienceGPT.

AudienceGPT is Brave Bison’s proprietary AI tool borne out of a need to connect brands with their audiences in a complex, fragmented landscape. And it’s changing the game, not just for clients, but for our rapidly evolving industry. Using large language models (LLMs) to create silicon audiences—AI personas that mirror real-life consumers with 90th percentile accuracy - AudienceGPT is a window into our clients' audiences that can be accessed instantly, any time, anywhere.

Thanks to the revelatory impact of AudienceGPT, we've been able to work smarter, not harder for our clients, ultimately driving a 195% uplift in ROAS and 290% higher conversions through our ability to test creative, understand motivations, and optimise in real time. AudienceGPT isn’t just improving performance—it’s redefining what’s possible in marketing. No more guesswork. Just insights that deliver.