Lumen Research

Lumen Research is an attention-technology company who are changing the industry, and we're changing it for everyone. Our market-leading proprietary eye-tracking technology measures real-life onscreen attention. The software records what was viewable and was actually viewed. After all, 70% of ads are viewable but not viewed. This data fuels our attention model that powers everything we do to accurately estimate how much attention your ad is getting.

For advertisers this saves them from wasting spend, eliminating toxic MFA’s and pushing premium-publishing and content. This in turn benefits the consumer and increases retention optimisation, pushing publishers to change the way they operate to ensure consumers have a better user experience.

Advertisers don’t advertise for attention’s sake; they want to achieve their business goals. More often than not, they want to make more money and generate more profit by understanding the relationship between attention and profit.

We’ve been banging this drum long before the industry was ready to listen but we are now at a point where attention metrics are a must-have in media planning and buying. The evidence is clear, optimising media and creative investment towards real human attention leads to increased campaign performance.

In the last year we have seen premium publishers adopting a ‘fewer, better’ approach with forward-thinking CMOs and media agencies thinking about the volume, cost, and value of attention at a brand and campaign level, and how that translates to increased ROI. We've also rolled out the world's largest eye-tracking dataset with over 9,000 brand lift studies.