Accelerating Results with AI: Retail Ads Just Got Smarter at John Lewis

Client: John Lewis

In 2024, MGOMD redefined innovation in performance marketing through the pioneering use of AI-powered Advantage+ Shopping Campaigns (A+SC) and exclusive access to Beta products for profit optimisation for John Lewis Partnership. Faced with intense competition and rising trade pressures, we were asked to achieve more with less investment. As a response, we didn’t just adopt A+SC; but we led the way with ground-breaking tests, bespoke profit optimisation, and industry-first initiatives to drive long-term strategic transformation.  

Our strategic roadmap delivered transformational results, including a 70% higher incremental ROAS, 20% more new customers, and positioning John Lewis as a leader in AI-driven retail advertising. By collaborating closely with Meta and leveraging advanced tools like the Conversion API, we unlocked new dimensions of profitability and customer engagement, setting a benchmark for innovation in the retail space.