Redefining Data-Driven Growth

Client: WeightWatchers

Hightouch is the leading Composable CDP that empowers companies to activate their data warehouse to power personalized marketing and business operations. WeightWatchers, a global leader in weight management since 1963, partnered with Hightouch and Snowflake to modernize its data and advertising stack, driving significant improvements in member acquisition and marketing efficiency. By leveraging Snowflake’s secure data cloud and Hightouch’s Composable CDP, WeightWatchers transformed its paid media programs.

Key achievements include a 52% increase in new member growth from Meta campaigns, a 24% improvement in lifetime value-based return on ad spend (LTV-based ROAS), and an 80% reduction in data onboarding costs. Data onboarding times were slashed from two weeks to just five minutes, empowering the marketing team with unprecedented agility.

The transition also enhanced audience targeting through higher customer match rates—boosting TikTok match rates by 155%, Google by 45%, and Meta by 14%. Higher match rates lead to larger audience segments that can be optimized to maximize revenue.

Hightouch’s no-code interface enabled self-serve audience creation, eliminating dependency on engineering and unlocking rapid experimentation with granular audience segmentation. These improvements were complemented by robust observability and governance features. Additionally, WeightWatchers utilized Hightouch’s Splits feature to test and refine ad strategies tied to subscription lifetime value, enabling data-driven investment decisions.

Overall, this partnership delivered measurable outcomes, reduced costs, and streamlined operations, allowing WeightWatchers to focus on scaling their marketing impact while maintaining data security and compliance.