The Globe Explorer at WEF 2025
George P. Johnson
Client: DP World
At WEF 2025, DP World sought to shift perceptions of global trade from static locations to dynamic flows. Their challenge: making the invisible visible. Enter The Globe Explorer, an immersive brand experience that brought DP World's vast supply chain ecosystem to life using Apple’s Vision Pro.
GPJ transformed complex logistics data into an intuitive, multi-user spatial computing experience, pushing the boundaries of enterprise storytelling. Visitors explored global trade routes, interacted with real-time supply chain flows, and deep-dived into industry-specific solutions—all within a responsive, dynamic environment.
The results were groundbreaking:
486 unique interactions (+54.19% vs. 2024)
74% increase in understanding of DP World’s capabilities
68% of attendees more likely to consider future collaboration
Zero technical failures, despite hundreds of daily users
This was more than a brand activation—it was a game-changing moment in corporate storytelling. The Globe Explorer redefined how businesses communicate complexity, setting a new standard for immersive brand engagement in B2B marketing.