Poured with precision

Client: Old Mout/Heineken

Snapchat is one of the world’s foremost messaging and community platforms, boasting more than 443 million global daily active users. It provides an environment for people to express themselves and live in the moment.

This inherent connectivity was the inspiration behind our partnership with Old Mout. The Heineken-owned flavoured cider brand wanted to increase market share at a time when competition from mainstream cider brands was bubbling to the surface, and younger audiences were continuing to pivot towards no and low-alcohol alternatives.

We designed a consumer experience ecosystem that harnessed multiple touchpoints to drive engagement across offline and online audiences. Whether consumers interacted via VOD, social media, programmatic or OOH, they would instantly be able to engage with MOUTOPIA, Old Mout’s through-the-line (TTL) campaign.

Our campaign was responsible for driving a 4.9% sales lift for Old Mout versus 2% industry benchmark. Total incremental value came to £445,857. The results didn’t just benefit the brand in the immediate future. Over 100,000 Snapchatters engaged with the competition feature, enabling Old Mout to bolster its first-party consumer base by 49% (a new record for the brand).