Client: Tombola
Partnering with HAWK, VIOOH, EssenceMediacom and Captify, Tombola launched their first programmatic digital out-of-home (prDOOH) campaign to deliver a new and innovative way to reach their target audience. The campaign drove an impressive 38% increase in brand searches, in postcodes exposed to the activity, and an overall 16% increase in brand market share, attributed to prDOOH alone. By leveraging innovative DOOH technology, Tombola was able to strategically drive a direct link between offline impressions and online search behaviour, fostering a measurable impact on both brand recognition and conversion. This campaign is a pioneering example of how market leading ad technology and a data-led approach through HAWK and Captify’s exclusive data partnership, helped tombola deliver tangible brand results by utilising search data for DOOH planning, activation and measurement.
