The Future of Marketing Measurement: Causal AI

Client: Equifax

In a world where data is disappearing and attribution is broken, Croud redefined what’s possible. Partnering with Equifax, we brought cutting-edge Causal AI to marketing measurement – not just reporting what happened, but revealing what truly made the difference.

Traditional models couldn’t keep up with privacy shifts. So, we built a future-proof solution that simulates alternative realities, showing the real impact of every marketing decision. No guesswork. No assumptions. Just smart, strategic insights that transformed Equifax’s media planning.

The results? Game-changing. The insights and planning powered by Causal AI directly led to Equifax’s best-performing months in Marketplace – a critical new revenue stream. Smarter investment, sharper targeting, and a step-change in marketing efficiency. Causal AI didn’t just optimise spend – it reimagined what data-driven decision-making can deliver.

This is innovation in action. A bold leap beyond attribution, turning complex data into confident strategy. Croud’s work didn’t just deliver results – it set a new benchmark for how marketing success should be measured.