THE CAMPAIGN TECH AWARDS 2025

NOW OPEN FOR ENTRY: ENTER BY 6 FEBRUARY AT A DISCOUNTED RATE

The Campaign Tech Awards are back to celebrate innovation and excellence in technology across the marketing, advertising, and media industries. Together we will recognise the outstanding campaigns, tools, and technologies that drive success.

Introducing several new categories for 2025, we’re thrilled to announce awards for Best Use of Innovation, Best Creative Use of AI, Best Operational Use of AI, Best Use of AR/VR, and - by popular demand - Tech Team of the Year, which acknowledges the teams making a powerful impact in tech across the industry.

Be part of the celebration of transformative work that’s shaping the future of marketing technology and submit your entry today.


KEY INFORMATION


DATES FOR YOUR DIARY


Early Bird Deadline - Thursday 6 February

Entry Deadline  - Thursday 27 February


ENTRY PRICES


Early Bird - £495 (+VAT)

Entry £635 (+VAT)

Enter early to save £140! 

ABOUT CAMPAIGN TECH AWARDS


What are the Campaign Tech Awards?

The Campaign Tech Awards celebrate and honour the brightest innovators and most impactful work across the marketing, advertising, and media industries. 
Our mission is to recognise excellence and inspire even more ingenuity in the field.

Ready to enter, but not sure where to begin?

Download our Entry Kit, packed with expert tips and guidance to help you create a winning submission!
Plus, hear directly from our elite panel of judges—they’ve shared exactly what they’re looking for in an award-winning entry. Check out their tips to give your entry an edge!

A NOTE FROM THE EDITOR

Lucy Shelley - Tech Editor, Campaign



"The future of advertising has long been about the perfect marriage between creativity, media and technology. With the ground beneath us shifting faster than ever before, it’s crucial to honour and celebrate the creative work and thinkers in the advertising and marketing industries. After a record-breaking year for the Campaign Tech Awards last year and new categories introduced for AI and AR/VR, I am really looking forward to reviewing the work that truly champions innovation across adland." 

Lucy Shelley

Tech Editor, Campaign

CATEGORIES 2025


CAMPAIGN CATEGORIES

Best Audience Engagement

This award will recognise the technology and creativity behind campaigns that produce real, demonstrable engagement with their target audience.

Best Use Gaming

Awarded to the best creative idea using in-game technology. Campaigns entered into this category will have utilised the comms opportunities of any type of gaming (including console games, PC games, social or mobile gaming) to reach audiences in new and exciting ways.

Best Use of AI

This award recognises the most effective use of AI for a campaign or business optimisation. Entries must clearly explain what type of AI was used, how it was implemented, and how it produced demonstrably better results and performance for a brand.

Best Use of Creative Personalisation

This award is for campaigns using technology to deliver targeted and personalised communications. The winner will pair brilliant creative with insightful use of data and media to deliver a highly tailored message to the customer resulting in great engagement and conversions.

Best Use of Data

This category seeks to recognise innovative brand activity rooted in data-driven customer insight. The winning work will show that data was used not only to solve a problem but also contributed to the brand’s overall marketing mission.

Best Use of Experiential Tech

This category rewards a branded experience that makes use of technology in an innovative way that wows consumers, helps drive deeper engagement for fans and delivers an unforgettable experience for the customer. 

Best Use of Innovation

This award honours inventive campaigns that have used innovative technology to deliver exceptional brand engagement.

Best Use of Insight

This award seeks to recognise innovative brand activity through insight. The winning work will show that insight was used not only to solve a problem but also contributed to the brand’s overall marketing mission.

Best Use of Paid Search

We are seeking proficient and successful management of a paid search campaign.

Best Use of Paid Social

We are seeking an innovative and effective paid social campaign or strategy that gained a stellar set of results via a performance-based effort. Whether the objective was to drive sales, engagement, leads or even footfall, entries should demonstrate how client objectives were met and ROI achieved from the activity.

Best Use of Programmatic Media

This award is open to media owners, media agencies, brands or creative agencies that have maximised the use of automated media solutions to create memorable campaigns. T

Best Use of Tech in CRM

Tech has enabled brands to talk directly to their customers in more innovative and personalised ways. Companies that are most effective or innovating in customer relationship management should enter this award.

Best Use of Tech in Out-of-Home

The UK’s out-of-home industry has been transformed by digital and there are more opportunities than ever before to use tech in ingenious ways to reach consumers. This award recognises memorable and powerful advertising created by innovative and creative uses of technology.

Best Integrated Campaign

This award is for campaigns that demonstrate both excellence and creativity across a range of channels. 

Best Location-Based or Proximity Based Marketing Campaign

This award celebrates agencies and tech providers who have enabled brands to give their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data. 

Tech as Part of a Campaign

This award recognises tech innovations created as part of a brand campaign or branding initiative. Entrants must be able to demonstrate that the technology made a difference to the campaign. 

Tech for Good

The winner of this award will demonstrate excellence in using technology in a creative campaign.

Best Use of AR/VR

This award recognises innovative use of augmented or virtual reality to create immersive brand experiences.

Best Creative Use of AI

This award celebrates campaigns and projects that showcase AI as a transformative tool for creativity. Judges will look for entries that leverage AI to bring unique and imaginative ideas to life, from content creation to interactive experiences and beyond. 

Best Operational Use of AI

This category recognises the outstanding use of AI to optimise business processes, drive efficiencies, or enhance operational performance. 

PEOPLE, AGENCIES AND TEAMS

Rising Star

This award honours the emerging new talents in an industry being revolutionised by the coming together of brave clients, smart creative thinkers and game-changing tech. 

Start Up of the Year

The UK is Europe’s most vibrant and successful breeding ground for tech startups and the Tech Awards will now recognise those emerging tech companies that demonstrate outstanding work in advertising, media or marketing.

Tech Leader of the Year

This award will celebrate the individuals, in brands, agencies or tech partners, that are leading the charge and creating great work, using smart technology, that delights and engages consumers and re-imagines the world. 

Tech Team of the Year

This category will focus on a team in a business taking an innovative approach towards technology in advertising and marketing.

WHY IS ENTERING WORTH YOUR WHILE?


ACCESS TO INDUSTRY INSIGHTS

Engage with fellow entrants and judges to stay updated on the latest trends and innovations in technology, media, and advertising, gaining a competitive edge.


SHOWCASE INNOVATION

The awards specifically recognise creativity and pioneering use of technology, giving you a platform to show prospective clients how you’re pushing boundaries in areas like AI, programmatic advertising, data analytics, and user experience.


MARKET DIFFERENTIATION

With a Campaign Tech Awards, you stand out in a crowded marketplace. In a sector where many companies offer similar services, these awards help you differentiate your brand and establish a unique selling point.

VISIBILITY ON CAMPAIGN'S PLATFORMS

Winners exposure includes Campaign magazine (read by 8,400) and CampaignLive.co.uk (961K users, 2.4M monthly page views).

CHAIR OF JUDGES

Bridget Lea: General Manager, UK, Snap



"I feel incredibly honoured to be asked to chair these important awards at such an exciting time for the industry, and I'm so proud of Snap's unique role in trailblazing AR innovation in particular, with more brands than ever realising its enormous potential. If last year's winners are anything to go by, I can't wait to see the calibre of entries one year on." 

Bridget Lea

General Manager, UK, Snap

AWARDS DAY

The Biltmore Mayfair

We are delighted to announce that our awards ceremony and lunch will return on Thursday, 5 June 2025, at the prestigious Biltmore Mayfair.

Located in the heart of London’s Mayfair, The Biltmore offers an elegant setting where attendees can look forward to a memorable afternoon of fine dining, networking, and celebrating industry excellence, as we honour the innovators and leaders who are driving the future of technology in marketing, advertising, and media. 

Join us for an inspiring event in one of London’s most sophisticated venues!

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