Will Davis

Will Davis has been at the heart of Medialab's journey from a £1m start-up to one of the UK's largest independent media agencies, now investing £150m of annual client billings. His focus has always been on delivering meaningful outcomes for clients, building a transparent data-driven planning and buying model that integrates offline, online, and TV strategies seamlessly. A believer in the power of data to unlock opportunities, Will led the creation of Apollo, Medialab's proprietary marketing intelligence platform, which has transformed how clients achieve measurable success. Grounded in his background as a mathematician, Will combines analytical rigour with creative problem-solving to help brands like National Trust, SunLife, and Laithwaites achieve real impact. His dedication to results has been recognised with numerous industry accolades, including a coveted IPA double gold awards for effectiveness, underscoring his commitment to setting new benchmarks in media planning and buying.