Simon Spyer

Simon is a data and technology strategist with over 25 years of expertise in CRM, customer insights, and data-driven strategies. He has worked with leading brands like P&G, Samsung, Barclays, and Est√©e Lauder to drive commercial success.  As the leader of Iris's global Data-Driven Performance Marketing practice, Simon oversees CRM, loyalty, SEO, CRO, and solutions in CX, data science, martech, and campaign management across the US, UK, and APAC. He specializes in using data and martech to enhance customer understanding and business performance.  An experienced team builder and entrepreneur, Simon founded a successful data consultancy and actively contributes to industry discussions through publications like Campaign and The Drum. He also serves on the DMA Customer Data Council.