Layla SOufi

Layla Soufi has been supporting the growth of prDOOH and accelerating DSP partnerships globally for the past 2 years as Regional Partnerships Director of DSPs EMEA at VIOOH, the leading premium global digital out of home supply side platform. Having worked in a number of fast-growing ad tech companies previously (GumGum & SambaTV), Layla brings a wealth of experience & a strong understanding of the ever-evolving programmatic space & overall media industry. In her current role, Layla works with DSP partners to ensure seamless activations for buyers to bolster revenue growth.