Using Out of Home tech to drive parents instore and online for schuh

schuh utilised technologically advanced Out of Home to engage their target audience – parents of school kids - and drive footfall into stores. Well-known for its adult offering, they utilised Talon’s proprietary technology – Ada and Atlas - to drive traffic in-store and online throughout the summer months by increasing awareness and relevancy of their kids shoe offering through highly-targeted Out of Home advertising.

This campaign grabbed the attention of schuh’s target audience, increasing footfall, brand affinity and consideration amongst parents of school kids during the particularly noisy summer holiday period and outperforming competitors.