Using data and insights to (re)build the case for brand in a 50-year-old business.

Client: Laithwaites

Laithwaites, a 50 year old family business was facing a consideration challenge from increased competition – both from new entrants as well as the established

supermarkets. To build internal support for the potential of brand, we executed a transformative regional brand campaign to revive brand awareness and drive sales. Anchored in a robust data-driven approach, the strategy operated test and control regions based on postcode-level sales data to prove the transformative power of brand investment in elevating brand health, mid-funnel metrics and immediate sales uplift.