The Power of Programmatic with TotalEnergies

Client: TotalEnergies

TotalEnergies wanted to run corporate messaging that

gave a lift in brand awareness, increased attention metrics and highlighted sustainability. Having never previously run extensive multi market programmatic activations, our solution guided them on a journey that took 7 months of negotiating to get sign-off on (and many trips to Paris!). We set out to prove the power of a fully evolved multi channel chain including display, video and audio and digital out of home - all under one campaign. Within each channel we highlighted core innovations to mature activation. These ideas were firsts for both us and the client. The results far exceeded both our expectations and the client’s objectives with positive lifts seen in brand metrics like Awareness, Ad Recall, Brand Favourability, and Perception. Our sustainability solution results were so impressive that they gave TotalEnergies a whole new narrative for their brand. As a result of the campaign we have helped shift perceptions, favourability and a deeper understanding of the TotalEnergies brand and we