Revolutionising brand campaigns through data, with Bauer Media & Permutive

Client: Bauer Media

Bauer Media's entry reflects a transformative journey for the media entertainment powerhouse. At its core, it has a data-driven strategy powered by Permutive’s patented technology. Bauer Media is solving a huge issue for its clients in partnership with Permutive, using data to increase their clients’ addressability and audience engagement, all while increasing revenue and achieving incredible brand/campaign performance.

This entry demonstrates how Bauer prioritises direct selling and building long-lasting client relationships. Their first-party data-driven approach gives clients transparency and detailed post-campaign insights by reporting performance and specifying audience engagement. It showcases Bauer's commitment to innovation, client satisfaction, and leveraging data for effective, transparent, and impactful advertising solutions.