Just Add Water. And Mud. And Ruts. And Rocks…

Our task was to persuade Land Rover Discovery owners to consider New Land Rover Defender. With dramatic interior and exterior updates, they feared New Defender had ‘gone soft’. If they experienced New Defender at a Land Rover Experience Day, we could change this perception. To prompt attendance through an engaging experience, our DM invitation used hydrochromic ink to reveal their personal invite and QR code to seamlessly book into the event. We gained a 22% response rate, filled all the event spaces with engaged prospects, and sold 147 cars - seven times higher than expected, generating a ROI of 29:1.