Client: Pernod Ricard Global Travel Retail, SmartMedia Technologies & 92Proof
Modern travellers seek authentic experiences. Jameson and Pernod Ricard Global Travel Retail embrace this challenge head-on. In partnership with SmartMedia Technologies and 92 Proof, Jameson and Pernod Ricard Global Travel Retail leveraged cutting-edge Web3 technology to revolutionise the travel experience, transforming it into an immersive journey that connects consumers with the local culture of Dublin and deeply embeds the Jameson brand into these authentic experiences. This innovative approach aims to make digitally savvy travellers feel like a local, blending the digital with the physical through gamified AR/XR encounters and exclusive offers. This pioneering effort not only surpassed initial objectives but also set the stage for a global rollout, reinforcing Pernod Ricard Global Travel Retail’s position as a leader in innovative travel retail engagement.
