Burger King's data-driven strategy with programmatic OOH

Burger King built a programmatic OOH campaign to promote their latest burger, King of the Month, across major cities in Germany. This campaign made use of third party data gathered by Adsquare to target the specific audience group identified as ‘fast food lovers’ for maximum relevance. This was then overlaid with mobile data, integrating real-time footfall measurement to deliver the campaign automatically to DOOH screens near Burger King locations and enhancing campaign effectiveness and performance on the fly.