Breaking News Stories with Times Radio and programmatic DOOH

Times Radio is a British digital radio station owned by News UK. For their ‘Breaking News Stories’ campaign, News UK wanted to spark debate and to get in front of key audiences at the critical moment when breaking news hits the airwaves.

Using programmatic DOOH, Kinetic, mSIX, DOOH.com, Hivestack, Global and VIOOH came together to create an innovative campaign front-and-centre on high-impact JCDecaux and Global screens, displaying dynamic creatives in response to real-world events and demonstrating that Times Radio was at the forefront of debate and analysis on the most important and topical news stories to date - and often, within 1-2 hours of the news breaking!