BRANDM4TCH: THE FIRST COOKIE-LESS DATA MATCHING BROADCASTER PRODUCT

What happens when advertisers stop playing Guess Who and start targeting known customers in a broadcaster environment?

 In 2020, as part our Advanced Data Suite on All 4, we launched BRANDM4TCH, which for the first time enables advertisers to match their own first party data with our 24m registered users in a quick, safe and compliant manner.