Kate Bower

EVP Strategy & Head of Product , Publicis Media

An globally experienced C-suite strategic leader, Kate has worked in some of the most trailblazer agencies/consultancies that combine brand, communications, innovation & business strategy specialties and has been a core part of many award-winning campaigns (from Cannes & IPA Effectiveness to the NA Effies & Global Festival of Media). Her extensive cultural understanding was developed through a diverse career spent leading integrated strategy, innovation & creativity across a variety of cultures (living/working in Europe, APAC & the USA) & an assortment of categories - from leading Coca-Cola's World Cup & Olympics planning through to creating/managing the strategic roll-out for LucasfilmStarWars' original prequels.